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How Much Does a CRM Cost for a Quebec SMB in 2026?

Published prices for seven CRMs, checked October 2, 2026, the math for 5, 12 and 25 people, the costs people forget and a 6-step way to build a budget.

October 2, 2026 · 16 min read

A CRM for a Quebec small business costs from $0 to US$550 per person per month, depending on the vendor and the plan. Based on prices published on October 2, 2026, a team of 12 pays CA$228 to US$1,200 a month with per-seat vendors, and $253 to $550 with a flat plan or a tier.

These figures come from the vendors’ own pricing pages, read one by one on October 2, 2026. Nothing was rounded and nothing was estimated. Where a price could not be read with certainty, we say so: “check on its site”. The rest of this guide is about turning a listed price into a real budget, because the number on the pricing page is rarely the number on the invoice.

How much does a CRM cost for a Quebec small business?

The published price of a CRM runs from $0 for a limited free edition to US$550 per user per month for the highest plan we found. In between, most small businesses look at plans from $19 to $100 per person per month, or flat plans from $65 to $700 a month for the whole company.

Here is what each vendor displayed on the day we checked. The currency is the one shown on the page, with no conversion.

SoftwarePublished priceCurrency shownBilling basis
PipedriveLite $19, Growth $49, then $79 and $109 for the next two plansCanadian dollars (CA$)Per seat per month, billed annually. The page also states the yearly payment: $228, $588, $948 and $1,308 per seat.
SalesforceStarter Suite $25, Pro Suite $100, Sales Cloud editions from $195US dollars (USD)Per user per month. Starter Suite billed monthly or annually, the others annually.
Zoho CRMFree edition for up to 3 users. Paid plans: check on its site.The page offers a choice of currencies, including the Canadian dollar. The amount depends on the detected country.Per user per month, billed annually.
HubSpotCheck on its site.Check on its site.The amounts could not be read with certainty on the page the day we checked.
LogicakeDiscovery space $0, Web space $59, Business space $89Dollars ($), before taxes for paid spacesPer space per month on annual payment, 1 user included. Extra user: $14.95 a month.
L’AssisTempsPlans at $10, $13, $16 and $19Dollars ($), plus taxesPer month, on a 12-month commitment. Added module: $3. Paying monthly: $1 more per month, plus taxes.
toncrmStarter $65, Pro $148, Business $289, Agence $497Canadian dollars (CAD)Flat plan per month, billed annually: 1, 3, 10 and 25 users depending on the plan.
OKTO PSA$300 up to 10 users, $550 from 11 to 20, $700 from 21 to 30Canadian dollars, before GST and QSTPer user tier per month. The CRM comes with ticketing, invoicing and HR.

Sources: pricing pages of Pipedrive, Salesforce, Zoho CRM, HubSpot, Logicake, L’AssisTemps and toncrm, checked on October 2, 2026. Some of these pages were read in French. Prices change: read them again before you sign. Product names are trademarks of their owners.

Two things stand out. First, the prices do not compare line by line, because the unit changes from one vendor to the next. A seat, a user, a space, a plan, a tier. Second, three or more currencies sit side by side in the same table. Before comparing anything, bring it all down to one question: how much for our team, per month, in our currency.

If your question is which one to pick, our comparison of CRMs for Quebec small businesses looks at where each one comes from, where it is hosted and what language it works in. Here we stay on the money.

What are the three CRM pricing models?

A CRM is sold in three ways: per seat, as a flat plan, or by tier. Per seat, every person you add raises the bill. With a flat plan, a fixed price covers a set number of users and usage limits. By tier, the price stays the same as long as the team stays between two thresholds.

No model is better in itself. Each one favours a team size and a way of growing.

ModelHow the bill is calculatedWhat makes it go upExamples we found
Per seatPlan price multiplied by the number of people with access.Every hire, and every plan upgrade, which usually applies to all seats.Pipedrive, Salesforce, Zoho CRM
Flat planFixed price for a number of included users and caps (contacts, pipelines, storage).Going over a cap, which means moving to the next plan or paying an extra.toncrm, Logicake, L’AssisTemps
By tierFixed price for the whole company as long as the user count stays inside the tier.Crossing from one tier to the next: the 11th person, then the 21st.OKTO PSA

Per-seat pricing

This is the most common model, and the easiest to read when there are few of you. With two or three people it is almost always the cheapest. Its flaw shows up later: you start counting logins. The clerk who looks up a record twice a week, the technician who would benefit from seeing a customer’s history, the person in accounting. Each one costs a full seat, so they don’t get one, and the information stays in the salespeople’s heads.

The flat plan

A flat plan gives you a predictable amount. Read the caps as carefully as the price. At toncrm, for instance, the Pro plan includes 3 users and 2,500 contacts, and the Agence plan includes 25 users. The day you go over a cap, the price jump can be bigger than a single hire at a per-seat vendor.

The tier

A tier looks like a flat plan, except the only limit is the number of users. Inside a tier, adding someone changes nothing on the bill. That is the model we chose for the OKTO PSA price grid. It costs more than a seat when there are three of you, and less when you give access to the whole company.

How much does a CRM cost for 5, 12 and 25 people?

For 5 people, published prices give CA$95 to US$500 a month depending on the software and the plan. For 12 people, CA$228 to US$1,200. For 25 people, $447.80 to US$2,500. These are multiplications of the prices displayed on October 2, 2026, with no discounts and no taxes.

We did the math for the vendors whose price could be read without ambiguity. Each cell shows the operation, so you can redo it with your own headcount.

Software and plan5 people12 people25 people
Pipedrive Lite (CA$19 per seat)5 × 19 = CA$9512 × 19 = CA$22825 × 19 = CA$475
Pipedrive Growth (CA$49 per seat)5 × 49 = CA$24512 × 49 = CA$58825 × 49 = CA$1,225
Salesforce Starter Suite (US$25 per user)5 × 25 = US$12512 × 25 = US$30025 × 25 = US$625
Salesforce Pro Suite (US$100 per user)5 × 100 = US$50012 × 100 = US$1,20025 × 100 = US$2,500
Logicake Business space ($89, then $14.95 per extra user)89 + 4 × 14.95 = $148.8089 + 11 × 14.95 = $253.4589 + 24 × 14.95 = $447.80
toncrm (first plan that includes enough users)Business, 10 users: CA$289Agence, 25 users: CA$497Agence, 25 users: CA$497
OKTO PSA (by tier)Tier up to 10: CA$300Tier from 11 to 20: CA$550Tier from 21 to 30: CA$700

Sources: same pricing pages as the previous table, checked on October 2, 2026. Amounts per month. Pipedrive, Salesforce Pro Suite, Logicake and toncrm: prices on annual billing. The calculations are plain multiplications of the displayed prices. They leave out taxes, discounts, add-ons and the exchange rate.

Three ways to read this table. At 5 people, entry-level per-seat pricing wins almost everywhere. At 12, the gap narrows and depends mostly on the plan you need: going from Lite to Growth at Pipedrive more than doubles the bill, from $228 to $588. At 25, flat plans and tiers move ahead of mid-range per-seat plans.

Mind what the table does not say. These products do not do the same job. A sales CRM at $19 a seat and a system that also covers ticketing and invoicing are not the same purchase. If you already pay for an invoicing tool and a ticketing tool next to the CRM, add them up before comparing. For L’AssisTemps we did not run the team calculation: the page mentions a group discount without giving the figure.

The price is in US dollars: what does that change?

A price listed in US dollars is not your price. Your bill in Canadian dollars depends on the exchange rate on the day of payment and on the conversion fees of your card or your bank. The amount moves from month to month, even when the vendor’s price does not.

The mechanism is simple. The vendor charges an amount in US dollars. Your card issuer converts it at its own rate, and conversion fees set out in your cardholder agreement may be added. What you see on the statement is the result of both.

We won’t give you a rate here: it would be wrong by tomorrow morning. To do your own math, take the daily rate published by the Bank of Canada, multiply the US dollar price by that rate, then add your card’s conversion fees. Run it again with a less favourable rate to see what a bad year would look like.

Three checks are worth making before you sign:

  • See whether the pricing page has a currency selector. Salesforce shows one, without the Canadian dollar on the day we checked. Zoho CRM shows one that includes the Canadian dollar.
  • Ask which currency the invoice will be issued in, not only the one on the website. The two do not always match.
  • On an annual contract, ask whether the price is locked for the term or can be revised at renewal.

Our comparison with HubSpot and Salesforce goes back over the currency and pricing model of those two vendors, point by point.

What are the hidden costs of a CRM?

The costs most often forgotten are implementation, data migration, training, integrations and the higher plan required for a single feature. None of them shows in the monthly price, and together they can weigh more than the subscription in the first year.

We put no figure on these items, because they vary too much from one business to another and an average would be of no use to you. Ask each vendor for them in writing.

Implementation

Someone has to set up the pipeline stages, the fields, the access rights, the quote templates. Either the vendor or a partner does it for a fee, or you do it yourself and it costs your team hours. Both have a cost. The second appears on no invoice, but it is real.

Data migration

Getting customers out of a spreadsheet or an old system, cleaning them, removing duplicates, importing them. The work depends on the state of your data more than on the software you pick. Ask whether the vendor handles it, at what price, and whether that price is set in advance. At OKTO, data migration is done by our team, for a fixed fee quoted before any commitment.

Training

A CRM the salespeople never open is pure expense. Count the training time at the start, then the time for every new hire. Check whether the vendor offers training in French, and whether it is included or billed separately.

Integrations and add-ons

The link with your accounting, your email, your phone system or your website may be included, sold as an add-on or handled by a third-party connector with its own subscription. The pricing pages read on October 2, 2026 give good examples. Pipedrive lists add-ons sold separately, including LeadBooster and Smart Docs from CA$32.50 and Campaigns from CA$13.33. Logicake states that an extra language adds 25% to the monthly price of the space. At toncrm, the voice assistant is billed by usage. Nothing unusual there. You just need to know beforehand.

The plan needed for one feature

This is the most frequent hidden cost. You pick the entry plan, then find out that email automation, reports or role-based permissions require the next plan up. And that plan generally applies to every seat, not only to the person who needs the feature. List your must-have features and find, for each vendor, the lowest plan that contains all of them. That is the plan to multiply.

Commitment and payment terms

Many displayed prices assume annual payment. Pipedrive writes on its page that annual billing saves up to 44%, toncrm shows 17% less on annual billing, and L’AssisTemps adds $1 a month, plus taxes, for monthly payment. The annual price is lower, but you pay twelve months up front for a seat count fixed on the day you sign.

Is a free CRM enough for a small business?

A free CRM is enough for one person or a very small team that wants a contact list and simple follow-up. It stops being enough once you exceed the number of users allowed or need a feature kept for paid plans. Free is a good starting point, rarely a destination.

The free editions we found on October 2, 2026 have their limits in plain writing. Zoho CRM advertises a free edition for 3 users. Logicake offers a Discovery space at $0, with 1 user included and caps such as 10 invoices a month and 500 MB of documents. For HubSpot, check the conditions on its site.

Before starting on a free tool, ask yourself three questions. How many will you be in a year? Which feature will you miss first? And how much is the first paid plan for the whole team? Because that is the price you will pay once your customers, your notes and your habits live in the software. Switching tools at that point costs time, so most businesses move to the same vendor’s paid plan.

Free has another blind spot: where your data is hosted and what the vendor commits to if there is an incident. Read the terms before you load your customer list, free or not.

What Law 25 adds to the workload

Law 25 does not change the price of a CRM, but it adds work to the project. A CRM holds names, emails and notes about people: that is personal information. The business that holds it is responsible for it, not the software vendor.

Three obligations in Quebec’s Act respecting the protection of personal information in the private sector, read on LégisQuébec in its French text on October 2, 2026, bear directly on a CRM project:

  • The person with the highest authority in the business acts as the person in charge of the protection of personal information, and may delegate that role in writing. Their title and contact details are published on the company’s website (section 3.1).
  • Before communicating personal information outside Quebec, the business must carry out a privacy impact assessment that takes into account, among other things, the legal framework of the place it is going to (section 17).
  • If a confidentiality incident presents a risk of serious injury, the business promptly notifies the Commission d’accès à l’information and the people concerned (section 3.5).

In practice that means time to plan for in the budget: asking the vendor where the data is hosted, doing the assessment if it leaves Quebec, checking what the contract says about incidents. Software hosted in Quebec limits what leaves the province, but also ask where the backups go and which subprocessors are involved. The other obligations remain yours.

Our CRM and Law 25 page spells out what to check, question by question. This is not legal advice: for your own situation, talk to your advisor.

How do you build a CRM budget in 6 steps?

A CRM budget is built in six steps: count the real users, find the right plan, calculate the subscription over twelve months, convert the currency, add the start-up costs and project the team two years out. Allow an hour or two per product once the pricing pages are open.

  1. Count who will need access. Not only the salespeople. The person who prepares quotes, the one who invoices, the technician who needs a customer’s history. Write down two numbers: the minimum and the ideal.
  2. Find the lowest plan that contains your must-have features. Write the list first, read the grid second. Skip the entry plan if it lacks even one feature you cannot do without.
  3. Calculate the subscription over twelve months. Plan price, times the number of people, times twelve. For a flat plan or a tier, take the one that covers your ideal number of users. Note whether the price assumes annual payment.
  4. Convert to Canadian dollars. If the price is in US dollars, apply the Bank of Canada’s daily rate, add your card’s conversion fees and keep a margin for the bad months.
  5. Add the first-year costs. Implementation, migration, training, add-ons, connectors. Ask for each amount in writing. Whatever has no written price is not included.
  6. Redo the math with the team you will have in two years. Five more people change little inside a tier and a lot on a per-seat price at the higher plan. This line often decides between two products.

Put each vendor’s results in the same spreadsheet, column by column. The comparison becomes readable, and you have a document to show your accountant or your business partner.

Questions to ask before you sign

Before signing for a CRM, ask the vendor eight questions and get the answers in writing. They cover the real price, the length of the commitment, the data and the way out. A vendor at ease with its product answers each one in a sentence or two.

  1. What is the total monthly price for our number of users, on the plan that contains the features on our list?
  2. Which currency is the invoice issued in, and which taxes are added?
  3. Is the commitment monthly or annual, and what happens if we remove seats during the contract?
  4. Can the price go up at renewal, and how many days’ notice do we get?
  5. What is billed on top of the subscription: implementation, migration, training, add-ons, support?
  6. Where is the data hosted, and who has access to it on your side?
  7. Is support offered in French, during which hours, and through which channel?
  8. If we leave, how do we get our data back, in what format, how fast and at what cost?

The last question is the one people forget when everything is going well. Ask it anyway. The answer says a lot about the relationship you will have during the contract.

Where OKTO PSA fits, and when a $15 CRM is enough

OKTO PSA costs $300 a month for up to 10 users, $550 from 11 to 20 and $700 from 21 to 30, in Canadian dollars before taxes. That price includes the CRM, ticketing, projects, invoicing with GST and QST, and HR. So it compares to a CRM plus the tools it replaces, not to a CRM alone.

We built this software for our own needs, those of a managed IT services company, and our team uses it every day. It is made for businesses where a sale leads to work to deliver: a contract, a project, tickets, hours to bill. In that case the OKTO PSA CRM saves you from re-entering every customer in a second and a third tool, and the invoice comes out of the work done. It is hosted in Quebec, with a dedicated database per customer. Details are on the security and hosting page.

What it does not do, so your budget is accurate: OKTO PSA replaces neither your accounting nor your payroll. It has no public API, and its seven-day trial is requested from the team rather than self-serve. You can, however, try it in your browser with the interactive demo, which runs on sample data.

When a $15 a month CRM is the best choice

If there are one or two of you and you want a contact list, a calendar and a few invoices, a tool at $10 or $19 a month does the job. Paying $300 a month for that would make no sense, and we would tell you so ourselves. Same thing if your need is a pure sales pipeline for three salespeople: an entry-level per-seat CRM will cost less, as the table above shows. Our comparisons with Pipedrive and with Zoho say in which cases those tools are the right pick.

When the math tips over

The math changes when you add up the subscriptions. A CRM, a ticketing tool, invoicing software, sometimes a timesheet tool, each billed per seat. At ten or twelve people the total is often higher than expected, and the data does not connect. That is the moment a single system deserves a serious calculation.

If your question goes beyond the CRM, two other guides may help. The one on how to choose an ERP for a Quebec small business covers management software as a whole. And if you run an IT services company, our PSA software guide for managed service providers explains what a PSA adds to a CRM.

Portrait of Antonio PazziBy Antonio Pazzi, President and founder of OKTO Solutions

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